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BTAConnect

The Awards Timeline

3rd April - 31st May

Throughout April and May companies are invited to submit their brands for listing in their elected categories on the consumer voting form

  • Previous winners and contenders are contacted and asked if they wish to be nominated this year.
  • Press releases are circulated to travel trade media inviting companies to nominate.
  • Nomination details and how to apply posted on LinkedIn
  • Trade media partner - TravelMole announce that nominations are open across their online newsletters.
  • Social media partner - Travel Gossip generate British Travel Awards engagement with their UK travel trade Facebook group members and via @BritTravAwrds Twitter account.

June

  • Nomination applications are checked to confirm they meet the awards criteria and appropriate positioning within the categories.
  • Nominees registration remittance must be received by 30 June to ensure category listing on the voting form.
  • BTA promotional assets are distributed to successful nominees:
    • Nominee logo
    • Vote for Us buttons
    • Unique url to open the direct voting app
    • html patch and instructions on how to embed direct voting app on nominee’s website
  • Nominated companies’ news content feature in our weekly online paper BTA Connect.

3rd July - 30th September

The 13 weeks voting cycle opens with the online voting form and TravelVision 2018 survey published on britishtravelawards.com website.

Our database of over 1 million subscribed past voters is not shared or sold to any third parties. E-newsletter sponsorship enables sponsor to directly engage with our audience of regular travel consumers.

Up to four sponsored e-newsletters are sent to over 1 million past consumer voters; inviting them to participate, with updates on the awards and featuring contents of the prize draw incentive.

For details on how to become a BTA e-newsletter sponsor email: lorraine@britishtravelawards.com

  • National media partner - Trinity Mirror publish 166 voter prize draw advertisements across five national and 10 regional newspaper titles.
  • A weekly editorial column features in Saturday editions of the Daily Mirror travel section and on its companion website.
  • Occasional editorial content features across Trinity Mirror titles running voter prize draw advertisements.
  • Broadcast media partner - Made Television feature interviews and promotional inserts - with supporting social media content - throughout the 13 weeks voting cycle.

    Made Television operate eight city TV stations: Birmingham, Bristol, Cardiff, Leeds, Liverpool, North Wales, Teesside and Tyne & Wear which can also be accessed nationally by via Freeview, Sky and Virgin Media.

  • Nominated companies’ news content feature in our weekly online paper BTA Connect.
  • Nominees lobby their customers for votes via their websites, communication channels and news articles submitted by them to local media outlets.
Voting integrity is one reason winning a British Travel Award is such a sought-after accolade within the travel industry.
Throughout the voting cycle our checks and balances software queries the voter database searching for voting anomalies. Possible incidents are flagged and reports generated for investigation and referral to Deloitte when voting closes.
  • Voting closes at 23:59 on Saturday 30th September. Any votes recorded after that time will not be included in the final count.

October - November

Work commences on determining this year’s winners and preparation get under way for the awards night ceremony.

  • The raw voting data together with voting analysis and supporting reports are submitted to Deloitte for verification.
  • Once the results have been signed off by Deloitte; leading companies across the categories are advised they’re in the running for an award and invited to book their places for the…

29th November

… Most anticipated event in the travel industry calendar!

  • The British Travel Awards gala presentation night will be returning to Battersea Evolution, London on Wednesday 29th November.
  • For 2017 our famed themed event will be “Winter Wonderland”. So, slip into the salopettes, shine up your sequins and book your places now to take advantage of our EARLY BIRD DISCOUNT.
  • Winners will be recognised for their achievements. Our communications team will post pictures and results as they happen @BritTravAwrds
  • Winners can be interviewed by Made Television presenters for inclusion in edited highlights of the awards night to be broadcast across their TV networks.

After the awards night

  • Details of winning companies are published on britishtravelawards.com website and promoted across social media networks.
  • Award winner logos available to download from unique link emailed to each successful company.
  • Recorded highlights of the event aired on Made Television (date and time to be confirmed).
  • Editorial coverage and winners list published in the Daily Mirror travel section on Saturday 2nd December with supporting content included on www.mirror.co.uk/lifestyle/travel/
  • Winning companies’ news content will feature in our weekly online paper BTA Connect until the end of March 2018.