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BTAConnect

International Hotel Brand Awards

Hotels

Eligibility

Open to chain-affiliated and independent hotels operating under one identity. Groups operating multiple brands should enter them individually. These categories are also open to companies who represent collections of independent hotels and market them under a common identity.

Definition

With no unifying star rating system to define hotel attributes globally the International Hotel and Resort Brand awards are segregated by market class. This is an industry categorization based upon average room rates and includes both chain-affiliated and independent hotels. An independent hotel’s market class is determined by the average daily rate, relative to that of chain-affiliated hotels in its geographic proximity.

A comprehensive list of over 950 hotels brands listed by market class can be found on the BTA Trade & Media News Zone website.

Compare to these recognised brand examples if you are unsure of your brand’s market class:

Luxury

Andaz
Four Seasons
InterContinental
Luxury Collection
Sofitel

St Regis
Ritz-Carlton
W Hotels
Waldorf Astoria

Upper Upscale

Hilton
Hotel Indigo
Hyatt
Le Meridien
Marriott

Pullman
Sheraton
Westin
Wyndham
Upscale

Aloft
Cambria Hotels & Suites
Crowne Plaza

Grand Mercure
Jin Jiang
Novotel

Upper Midscale

Barcelo
Comfort Inn
Golden Tulip
Hampton by Hilton
Holiday Inn

Holiday Inn Express
Mercure
Moxy Hotels
Protea Hotels

Midscale

Best Western
Campanile
Candlewood Suites
ibis
Metropolo

Quality Inn
Ramada
Sleep Inn
Wingate by Wyndham
Economy

Days Inn
Econo Lodge
Hotel F1
Howard Johnson
ibis Budget

Jin Jiang Inns
Premier Inn (UK)
Rodeway Inn
Travelodge

These market classes translate into the following award categories:

    A48 : Best International Luxury Hotel Brand

  • Market class: Luxury and Upper Upscale

    A49 : Best International Upscale Hotel Brand

  • Market class: Upscale and Upper Midscale

    A50 : Best International Midscale Hotel Brand

  • Market class: Midscale

    A51 : Best International Economy Hotel Brand

  • Market class: Economy

These definitions will also apply to hotel categories in the UK/Domestic Holidays, Attractions and Accommodation Sector: “Best UK Luxury Hotel Brand”, “Best UK Upscale Hotel brand”, “Best UK Midscale Hotel Brand”, “Best UK Economy Hotel Brand”.

All-inclusive Hotels and Resorts

Open to chain-affiliated and independent hotels that offer all-inclusive plans either exclusively or as one of their accommodation arrangements. Qualifying hotels can also enter the market class defined categories.

    A52 : Best All-inclusive Hotel & Resort Brand

Click here to apply for award(s) category listing. The nomination fee is £150 plus VAT per brand/per category