Meet the Team




Hello Travel Industry Colleagues!

It’s that time of year again - when the UK’s travel companies put themselves forward for a chance to win one of the 2024 British Travel Awards accolades across a whole range of categories. Hopefully you have all had a good “peaks” booking period and things are looking good for your businesses going forward.

We had amazing feedback from everyone who took part in the awards competition and who joined us at the BTAs 2023 gala event in November - so we are of course looking to repeat and build on that success again for this year. To remind you, last year over 1.6 million votes were cast by consumers across the BTA categories - a record number.

This year, all the usual categories are in place for you to enter for 2024, and once again there will be no need for you to complete criteria forms or submissions - your entry will be verified by the BTA team to ensure you are in the right category(s) and then, once voting begins you will be sent your unique vote pop-up link to enable you to lobby your own customers for votes. The winners are decided purely on the number of verified votes they achieve from happy customers.

The nomination registration window will be open until 10 May and you are invited to enter as many categories as you wish. In many of the categories you can enter as a small, medium or large size company - just ensure you declare your company size when entering according to the criteria set for each of these size defined categories.

In the Trade & Media Newszone you will be able to see the declared sizes of all other companies who have entered – and of course who has entered into each category. If you feel a mistake has been made, you have until 10 May to make your views heard so we can investigate and amend if necessary.

Once companies are confirmed as entrants (follow us on Twitter for trade updates on confirmed entrants @BritTravAwrds) - they will receive:

  • The BTA “Nominee 2024” logo (giving your customers advance notice of your nominee status before voting begins in June).
  • The unique Direct One-Click Voting software and BTA 2024 “click to vote” logo so you can encourage customers to vote via for you with just one click from your own website and email comms.

  • Later, all eventual Bronze, Silver and Gold winners will be announced at the annual gala BTA event (details on that to follow soon), and they will receive the official BTA Winner logo specifying the category and winning position - a valuable marketing tool for your brochures, adverts, websites, social media and direct comms. You can use your BTA accolades on your own advertising (both broadcast, digital and print). If you need a confirmation letter of your winning accolade for the ASA, just drop us a line at

Entering the BTAs is easy and full details can be found under the Nomination Application tab of this website. The cost of entry remains at last year’s price of £250 plus VAT per brand, per category entry which of course includes your BTA nominee click through software to lobby for votes.

Our database of subscribed consumer voters (over 400k) will be contacted directly to encourage them to have their say once voting begins - and to further encourage consumers to vote for their favourite companies, we will once again be partnering with Reach plc on editorial, print and digital features and display ads to promote the BTAs, the nominees - and of course our sponsors and partners. Millions of potential voters will be reached throughout the voting period.

Along with the travel editors at The Mirror, Star, The Express and the larger regional titles of our partners at Reach plc, we will be offering consumers free entry into the voters’ prize draw to thank them for taking the time to vote across the BTA categories - and if you’d like to be involved in this initiative, please do drop me a line and I’ll send you the details.

We’ll update you soon with our new plans and details for this year’s gala event when the results of the BTAs will be announced.

So, for now, we are all looking forward to welcoming you to this year’s BTA competition, and in the meantime may we wish you all the very best for continuing business growth in the months ahead and of course, happy holidays!

Kindest regards,

Lorraine and the BTA Team