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#BTA20 Categories & Criteria

This year’s pared back version of the British Travel Awards sees our normal 85 categories reduced to 51 of which 34 are graded by company size. Check out the results pages for the #BTA20 accreditations.

With the holiday market dominated by a few highly visible brands we operate a size grading system across a number of award categories where it is practical. This enables smaller companies/brands the opportunity to be recognised and rewarded by their customers.

Size Graded Awards - Holiday Styles

  • Small - Fewer than 10,000 pax per year
  • Medium - 10,000 to 80,000 pax per year
  • Large - More than 80,000 pax per year

Best Family Holiday Company

  • Continental Europe and overseas holidays that include facilities and entertainment programmes for children.

Best UK Family Holiday Company

  • UK/Domestic holidays that include facilities and entertainment programmes for children.

Best Luxury Holiday Company

  • Continental Europe and overseas holidays featuring upscale to luxury accommodation (STR market class analysis: Luxury and upper upscale), scheduled flights, private transfers etc

Best All-Inclusive Holiday Company

  • Continental Europe and overseas holidays that include a minimum of three meals daily, beverages, most alcoholic drinks and gratuities plus a range of sports, activities and entertainment within the holiday price.

Best Escorted Tours Holiday Company

  • Continental Europe and overseas holidays and tours where travellers are escorted in a group to various destinations and places of interest.

Best Singles Holiday Company

  • Continental Europe and overseas holidays and group tours for single and solo travellers

Best Weddings & Honeymoons Holiday Company

  • European and overseas holidays that can include wedding organiser services within the holiday price.

Best Coach Holiday Company

  • Continental Europe and overseas holidays involving coach transport, inclusive of accommodation; can be single or multi-centred destinations and usually include excursions.

Best Rail Holiday Company

  • Continental Europe and overseas holidays and tours involving rail transport, inclusive of accommodation and usually include excursions.

Best Camping & Mobile Holiday Company

  • Holidays to Continental Europe and overseas destinations with facilities for camping and caravanning, glamping, lodge, holiday park accommodation etc.

Best Escorted Adventure Holiday Company

  • Continental Europe and overseas "off the beaten track" holidays and tours to remote or extreme locations.

Best Ski & Winter Sports Holiday Company

  • Continental Europe and overseas skiing, snowboarding and winter sports holiday providers. Can include operators who do not offer flights as part of the booking process.

Best Safari, Wildlife & Nature Holiday Company

  • Continental Europe and overseas holidays where the primary interest is viewing flora and fauna in their natural habitat.

Best Special Interest Holiday Company

  • Continental Europe and overseas holidays for special interest groups e.g. culture, arts and crafts, music, history, culinary etc.

Best Activity/Sports Holiday Company

  • Continental Europe and overseas customer participation holidays e.g. cycling, golf, riding, sailing, sports, swimming, trekking, yachting etc.

Best Holiday Company to Western Europe & Ireland

  • Example destinations: Belgium, Channel Islands, France, Netherlands, Republic of Ireland.

Best Holiday Company to Central & Northern Europe

  • Example destinations: Austria, Denmark, Finland, Germany, Iceland, Norway, Sweden, Switzerland.

Best Holiday Company to East & Southeast Europe

  • Example destinations: Bulgaria, Croatia, Czechia, Northern Cyprus, Poland, Romania, Russia, Turkey.

Best Holiday Company to the Iberian Peninsula & Islands

  • Example destinations: Azores, Balearic Islands, Canary Islands, Gibraltar, Madeira, Portugal, Spain.

Best Holiday Company to the Italian Peninsula & Islands

  • Example destinations: Corsica, Italy, Malta, Sardinia, Sicily.

Best Holiday Company to Hellenic Europe

  • Example destinations: Corfu, Crete, Cyprus, Greece, Greek Islands.

Best Holiday Company to the USA

Best Holiday Company to Canada

Best Holiday Company to Central & South America

  • Example destinations: Argentina, Brazil, Chile, Ecuador, Galapagos, Mexico, Peru, Venezuela.

Best Holiday Company to Sub-Saharan Africa

  • Example destinations: Botswana, Kenya, Namibia, South Africa, Tanzania, The Gambia, Zambia.

Best Holiday Company to the Middle East

  • Example destinations: Iran, Israel, Jordan, Lebanon. Oman, Saudi Arabia, United Arab Emirates.

Best Holiday Company to Australasia

  • Example destinations: Australia, Fiji, New Zealand, Papua New Guinea, Samoa, Tonga, Pacific Islands generally.

Best Holiday Company to Southern Asia

  • Example destinations: Bangladesh, Bhutan, India, Myanmar, Nepal, Pakistan.

Best Holiday Company to Southeast Asia

  • Example destinations: Cambodia, Indonesian, Malaysia, Philippines, Singapore, Thailand, Vietnam.

Best Holiday Company to East & Central Asia

  • Example destinations: China, Hong Kong, Japan, Korea, Mongolia, Tibet.

Best Holiday Company to the Indian Ocean

  • Example destinations: Madagascar, Maldives, Mauritius, Seychelles, Ski Lanka, Zanzibar.

Size Graded Awards - Accommodation

  • Small - Fewer than 400 rental units referenced on their website
  • Medium - 400 to 2,500 rental units referenced on their website
  • Large - More than 2,500 rental units referenced on their website

Best Villa Holiday Company

  • Companies that market self-catering holiday accommodation with UK, Europe and overseas properties in their portfolio.

Best UK Cottage Holiday Company

  • Self-catering accommodation marketing providers who specialise in UK and/or Ireland holiday properties.

Size Graded Awards - UK Parks & Lodges

  • Small - Fewer than 10 parks
  • Medium - 10 to 50 parks
  • Large - More than 50 parks

Best UK Holiday Parks & Lodges Company

  • Self-catering accommodation located on holiday complexes offering entertainment, activities, restaurants, bars etc.

Open Awards

Best River Cruise Holiday Company

  • Cruise lines and travel companies offering Continental Europe and overseas river cruise holidays.

Best LGBTQ+ Holiday Company

  • Continental Europe and overseas holidays designed specifically for the LGBTQ+ community.

Best Assisted/Accessible Holiday Company

  • Continental Europe and overseas holidays and group tours designed specifically for people with sensory disabilities or restricted mobility.

Best Holiday Company to the Caribbean & Bermuda

  • Example destinations: Antigua, Bahamas, Barbados, Cuba, Dominican Republic, Grenada, Jamaica, St Lucia.

Best Holiday Company to North Africa

  • Example destinations: Algeria, Egypt, Libya, Morocco, Sudan, Tunisia.

Best Travel Deals Finder

  • Referral and transactional websites promoting a range of travel products, add-on services and offers from various supplier.

Best Travel Review/Ratings Website

  • Websites providing travel reviews and/or customer feedback - non transactional.

Best Consumer Travel Magazine

  • Printed consumer travel publications available from news-stands or delivered to a subscribed readership (with or without companion websites).

Teletext Holidays Best Travel Blogger

  • Online publishers of travel and leisure content. Finalists short-listed by Teletext Holidays.

Best National Travel Retailer

  • Travel agency chains and homeworker groups with a nationwide network of retail outlets or personal travel consultants.

Best High Street Travel Agency

  • Open to independent agencies NOT vertically integrated brands or companies whose main activity is online/call centre sales with a “walk-in” service at their operations centre.

Best Online Travel Agency

  • Online retailers offering holiday and travel products from various suppliers (can be in addition to physical retail agency).

Best Cruise Holiday Retailer

  • Specialist retailers offering cruise holidays from a variety of cruise lines.

Best Foreign Exchange/Travel Money Retailer

  • Foreign exchange specialists and companies who provide ForEx as part of their service e.g. banks, financial services, travel agencies, supermarkets and high street retailers.

Best Travel Insurance Provider

  • Travel insurance specialists and companies who provide travel insurance as part of their service e.g. travel agents, tour operators, banks and supermarkets.

Best Holiday Transfer Provider

  • Companies offering car, coach or rail transfers to/from UK departure points and/or organise transfers to/from arrival points to final destination.

Best Airport Parking Provider

  • UK airport parking and companies or websites that provide airport parking options from a range of providers.

To register your interest for nomination in the British Travel Awards 2021 please email lorraine@britishtravelawards.com.