Become A Sponsor
Align your brand with the most prestigious awards in the UK travel industry and reach millions of travel consumers through our high-impact campaigns.
Why Partner with Us?
Gain unparalleled access to the UK’s leading travel brands and a highly engaged consumer audience seeking their next adventure.
BECAUSE THE CUSTOMER DECIDES WHO WINS
The British Travel Awards are the UK’s biggest consumer-voted travel awards, with over 1 million votes cast — giving your brand authentic, traveller-backed credibility.
BECAUSE OUR SCALE IS REAL
Last year, over 1 million people cast their votes, and we worked closely with hundreds of travel companies throughout the year, connecting brands with millions of engaged UK travellers during the voting period.
YOUR BRAND IS EVERYWHERE, FOR MONTHS
From the BTA website and voting communications to a 1M+ monthly rewards magazine, sponsors benefit from sustained, always-on visibility.
CREDIBILITY CONVERTS
The BTA logo is a recognised, trusted badge used across websites, campaigns and sales materials to drive confidence — and bookings.
YOU GET THE STAGE – NOT JUST A LOGO
Present a headline award live on the night, host VIP guests, and align your brand with one of the most prestigious evenings in UK travel.
IT’S MEASURABLE
Tracked “Click to Vote” links, newsletter placements and clear deliverables ensure your sponsorship drives visible engagement and performance.
BECAUSE THE CUSTOMER DECIDES WHO WINS
The British Travel Awards are the UK’s biggest consumer-voted travel awards, with over 1 million votes cast — giving your brand authentic, traveller-backed credibility.
BECAUSE OUR SCALE IS REAL
Last year, over 1 million people cast their votes, and we worked closely with hundreds of travel companies throughout the year, connecting brands with millions of engaged UK travellers during the voting period.
YOUR BRAND IS EVERYWHERE, FOR MONTHS
From the BTA website and voting communications to a 1M+ monthly rewards magazine, sponsors benefit from sustained, always-on visibility.
CREDIBILITY CONVERTS
The BTA logo is a recognised, trusted badge used across websites, campaigns and sales materials to drive confidence — and bookings.
YOU GET THE STAGE – NOT JUST A LOGO
Present a headline award live on the night, host VIP guests, and align your brand with one of the most prestigious evenings in UK travel.
IT’S MEASURABLE
Tracked “Click to Vote” links, newsletter placements and clear deliverables ensure your sponsorship drives visible engagement and performance.
ALWAYS-ON DIGITAL VISIBILITY
Logo on the new BTA website + Sponsors page, hyperlinked to send consumers straight to you.
TURN EXPOSURE INTO MEASURABLE ACTION
“Click to Vote” assets for your website, email signatures and marketing — with a tracked voting link to measure engagement.
REACH 1M+ CONSUMERS EVERY MONTH
Double-page advert in our new monthly rewards magazine sent to our 1 million+ voter database — designed to drive engagement through exclusive offers, vouchers, and high-impact brand exposure.
STAY FRONT OF MIND
Consistent pre-event exposure across BTA channels keeps your brand visible, relevant, and front of mind with consumers ahead of voting.
ALWAYS-ON DIGITAL VISIBILITY
Logo on the new BTA website + Sponsors page, hyperlinked to send consumers straight to you.
TURN EXPOSURE INTO MEASURABLE ACTION
“Click to Vote” assets for your website, email signatures and marketing — with a tracked voting link to measure engagement.
REACH 1M+ CONSUMERS EVERY MONTH
Double-page advert in our new monthly rewards magazine sent to our 1 million+ voter database — designed to drive engagement through exclusive offers, vouchers, and high-impact brand exposure.
STAY FRONT OF MIND
Consistent pre-event exposure across BTA channels keeps your brand visible, relevant, and front of mind with consumers ahead of voting.
VIP ARRIVAL
Enjoy priority early access to the drinks reception and start the evening ahead of the crowd.
PRIME POSITION VIP TABLE
The best table position in the room at the time of booking.
VIP HOSPITALITY INCLUDED
VIP table for 10 to host clients, partners, or internal teams, including a three-course dinner and complimentary drinks throughout the evening.
YOUR ON-STAGE MOMENT
Present a high-profile award live on the night (subject to availability at time of booking).
HIGH-IMPACT EVENT BRANDING
Logo on-screen throughout the night and a double-page advert in the official souvenir brochure
FULL EVENING EXPERIENCE:
Dedicated VIP host and priority service throughout the evening, with headline entertainment followed by exclusive access to the after-show party.
VIP ARRIVAL
Enjoy priority early access to the drinks reception and start the evening ahead of the crowd.
PRIME POSITION VIP TABLE
The best table position in the room at the time of booking.
VIP HOSPITALITY INCLUDED
VIP table for 10 to host clients, partners, or internal teams, including a three-course dinner and complimentary drinks throughout the evening.
YOUR ON-STAGE MOMENT
Present a high-profile award live on the night (subject to availability at time of booking).
HIGH-IMPACT EVENT BRANDING
Logo on-screen throughout the night and a double-page advert in the official souvenir brochure
FULL EVENING EXPERIENCE:
Dedicated VIP host and priority service throughout the evening, with headline entertainment followed by exclusive access to the after-show party.
STAY VISIBLE AFTER THE WINNERS ARE ANNOUNCED
A double-page advert in our post-event winners magazine sent to the 1M+ voters on our database — showcasing sponsors alongside the award winners.
ALWAYS-ON CREDIBILITY
Your logo with a hyperlink remains live on the post-event BTA website, alongside categories, winners and sponsors.
LONG-TAIL VALUE
The post-event website continues to deliver strong long-tail value, remaining a trusted destination for both consumers and the travel trade until promotion for the 2027 awards programme begins.
POST-EVENT MOMENTUM
Post-event coverage, winner announcements, and ongoing consumer traffic keep your brand visible and generating impact long after awards night.
STAY VISIBLE AFTER THE WINNERS ARE ANNOUNCED
A double-page advert in our post-event winners magazine sent to the 1M+ voters on our database — showcasing sponsors alongside the award winners.
ALWAYS-ON CREDIBILITY
Your logo with a hyperlink remains live on the post-event BTA website, alongside categories, winners and sponsors.
LONG-TAIL VALUE
The post-event website continues to deliver strong long-tail value, remaining a trusted destination for both consumers and the travel trade until promotion for the 2027 awards programme begins.
POST-EVENT MOMENTUM
Post-event coverage, winner announcements, and ongoing consumer traffic keep your brand visible and generating impact long after awards night.
