And we’re back!

Welcome to The British Travel Awards 2021/22.

I’m not going to dwell on the challenges we have all faced since early 2020 – except to say, as an industry renowned for resilience and overcoming extraordinary disruptions to business, the travel industry has – and we know will, continue to serve its customers, the UK’s travelling consumers and BTA voters, whenever and wherever they can – regardless of what life throws at us. Your customers want to travel, and you want to provide them with those holidays and travel experiences - so let’s make sure those customers know who are the best in the business with the return of The British Travel Awards accolades for 2021 and 2022.

This year, in addition to the usual categories across all aspects of travel, we are including two “open” categories for “Best Travel Company for Customer Service” and “Best Airline for Customer Service”. We have introduced these awards in direct response to consumers who have contacted us over the last 18 months to express their gratitude for travel companies who helped them make changes, cancel and rebook their holidays during this difficult time. Companies are not required to enter these categories – these Customer Service Awards will allow consumers to put forward any travel company they feel have offered excellent support, customer service, communication and flexibility regarding travel disruptions caused by the Coronavirus pandemic. Our database of subscribed consumer voters will be contacted directly and millions will be reached via the print and digital platforms of our media partners at Reach plc and asked to enter their own choice of company for these extraordinary awards.

Also, this year, we are extending the nomination/registration period from 6 December until 22 May to ensure as many companies as possible feel confident to enter into the competition, and consumer voting will begin on 4 July and continue until 2 October. We will be advising consumers to vote on their most recent holiday experience. Once companies are confirmed as entrants they will receive a brand new BTA “Nominee 21/22” logo giving their customers advance notice of their status before voting begins. As usual we will be sending out the Direct Voting software and BTA “click to vote” logo just before voting begins on 4 July so companies can encourage customers to vote via their own website and email comms with a single click.

Entering the BTAs is easy and full details can be found under the Nomination Application tab of this website and we are offering an early bird registration deal. If you register and pay for your nomination entry before 31 December you will receive a 20% discount on your entries. The usual full price for entry has been held at £150 plus VAT per brand, per category entry.

Once again, along with our media partners at Reach plc, we will be offering consumers free entry into the voters’ prize draw as a thankyou to them for taking the time to vote across the BTA categories – and if you’d like to be involved in this initiative, please do drop me a line and I’ll send you the details.

Finally, the gala results night will take place in November 2022 and all winners will be awarded their BTA accolade for 2021/22. The event promises to be a spectacular occasion with A-list entertainment and celebrity host - and of course the chance for you to celebrate with your colleagues, peers and the best companies in travel – as voted for by travelling customers. Tables and seats are available to book via the Book Awards Tickets tab on this website where you can also select your table position in the room.

We look forward to welcoming you to this year’s BTA competition, and in the meantime may we wish you all the very best for continuing business growth in the months ahead and fingers crossed for a speedy resurgence of the amazing travel industry that we have all enjoyed in previous years.

Kindest regards,

Lorraine and the BTA Team