To all the travel companies and tourism organisations that have registered for this year's British Travel Awards. Prior to commencement of the 2012 awards programme, we took the bold decision to change the procedure for companies to be listed on the consumer voting form. This action was taken to further secure our position as the truly independent monitor of public opinion on UK travel and tourism performance.

We also reviewed the awards criteria in the Tour Operator sector and benchmarked each category so companies have an equal chance of winning irrespective of their size.

Response across all the sectors has been overwhelming and serves to endorse industry recognition of a British Travel Award as the most sought after travel and tourism accolade.

Due to the number of applications we have received, it has been necessary to revise the awards timeline, to enable the British Travel Awards Academy sufficient time to fully research each company's application. The results of their deliberation will be posted on our website between 14th May and 14th June. During this period the "Vote for Us" collateral and voting form url will be distributed to successful companies. This will allow sufficient time for you to populate your website and encourage your customers to vote via your own communication channels when voting opens on 15th June.

During the 15 week voting cycle our media partners will be undertaking a £400,000 campaign - with prize incentives - driving consumers to vote on the British Travel Awards website. Should you wish to reinforce your "vote for us" message we can offer advertising slots on our web pages. For companies who won awards last year, there is also the opportunity to upgrade your entry on the 2011 Award Winners page to promote their 2012/13 products by including your brochure cover and link to your nominated website.

Please take the time to browse the website and follow us on Twitter for notifications on the awards programme progress with links to our blog page. If you have any questions regarding the registration process send an email to sophie@britishtravelawards.com

Once again, a big thank you for your support and I wish you all success participating in the UK's largest consumer voted travel awards programme.

Lorraine Barnes Burton
Chief Executive - British Travel Awards

2012 awards categories Definitive listing Categories and criteria for the 2012 consumer awards		Media and industry partners Audience Reach Our media and travel trade partners are instrumental...		Promotional Channels Link to New Customers With 500,000 unique visits to the BTA website...
Consumers' seal of approval Quality Marque Customers look out for the British Travel Awards logo...		The BTA Hall of Fame Past Winners Winners' archive from 2008 to 2010.		BTAs Rich Media Magazine Holiday Insights Holidays and features from leading travel companies
TravelVision 2012 Report Trends for 2012 British Travel Awards 2011 Attitudinal Survey analysis

Important dates BTA Academy - company listing preview 14/05/12 - 14/06/12 2012 Consumer voting 15/06/12 - 30/09/12 2012 Awards Night 01/11/12

ADVERTISEMENTS