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How the #BTA20 Awards were Won

Consumer voting opened 00:01hrs Sunday 6th September and closed 23:59hrs Sunday 22nd November. Votes could only be registered via two online methods; the main voting form available on the British Travel Awards website or a nominee’s direct voting app.

With 51 award categories, the main voting form can be a daunting document to navigate. We have designed the form to make the user experience as easy as possible. It allows selective access to all categories rather than having to scroll through the entire voting form.

Analysis of website traffic during the 11 weeks voting cycle reveal that 87% of voters registered using the direct voting app. This level of engagement is reflected in the results. Companies who actively lobbied their customers - incorporating the app in their communications - have received the most successful outcomes.

Main Voting Form

Step 1

Register contact details on the British Travel Awards website and submit.

Step 2

Navigate and select from category sectors.

Category sectors concertina up and sector award categories concertina down.

Step 3

Navigate and select from award categories.

Award categories concertina up and category nominees concertina down.

Step 4

Click vote button next to chosen nominee or type alternative answer.

Voter then has the option to vote in additional categories by repeating steps 2 - 4 for each category.

Step 5

Submit votes.

Nominee Direct Voting App

Step 1

Register contact details, vote for nominee in their elected categories and submit votes.

Finished

Once a voter has submitted their votes an automated email is sent to their registered email address with a unique password. This enables them to re-visit their voting form, update and/or vote in additional categories.