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About the Awards

The British Travel Awards is the largest and most influential poll of consumer opinion on the performance of leisure travel and tourism providers.

Since 2008 we have been registering public opinion and rewarding companies considered by customers as the best at their business.

Last year 333,200 consumers voted and gave their opinions in the Travel Vision survey which runs alongside the BTA voting categories.

An incredible 1,332,516 votes and opinions were cast between 4 July and 30 September 2016.

These were not simple clicks on a Facebook “like” or Twitter “favourite” button - but individuals who took the time to register their details and make considered judgements on the companies they considered deserving of recognition. The British Travel Awards Winner Logo is recognised by consumers as the “Symbol of Excellence”.

The 2017 award categories and eligibility

Voting is open to UK and non-UK residents who purchase leisure travel products and accommodation from companies operating in or offering online services to the UK market.

74 categories feature in this year’s awards; 35 of which will be graded by company size. Details of the entry criteria can be found on the award categories page.

Independence and integrity throughout

The British Travel Awards is a proudly independent organisation. Unlike other travel awards, we have no stakeholder ties or affiliations to any travel companies or trade publications - where public perception believes the results are all too often influenced by panels of travel industry pundits and the winners determined by the leverage of their advertising budget.

The British Travel Awards is funded by the nomination fees, event ticket receipts and the patronage of sponsors who have identified the benefits of increased brand visibility and sales opportunities as our trade and consumer audience grows exponentially year-on-year.

The voting process is completely transparent with the winners determined solely by the number of votes they receive from the public. And, integrity of the voting system is assured with all procedures and results scrutinised and verified by professional business consultants Deloitte.